A good creative can create for any media type. Media is the vehicle, but everything should start with great strategic ideas. Currently the owner and Creative Director of Definition Advertising Company, I have an extensive history of providing smart ideas and flawless executions for a wide variety of top-tier brands, across a diverse range of media.
Previously at Zubi Advertising, I co-founded Zubi’s award-winning Interactive division, Zubi Digital. Adding experiential and direct to the mix, we evolved into their Integrated Marketing division where I helped lead a team of creatives to multiple award-winning integrated bilingual campaigns. My achievements include two Best of Show Addy awards for interactive work in 2005 and a Gold National Addy for an integrated campaign in 2007.
I have over 15 years of experience working for various ad agencies, in-house ad departments, print, experiential and interactive shops. My diverse portfolio consists of multi-disciplinary work for top national accounts such as Ford/Lincoln/Mercury, American Airlines, Gallo Wineries, SC Johnson, M&M/Mars, Alamo Rent-A-Car and many others. I have several years of experience as a creative leader and am active in my community. I am an active member of AdFed Miami, SODA (Studio of Digital Arts) at Florida International University, and I serve on the Marketing Committee of City Year Miami.
Bio
A good creative can create for any media type. Media is the vehicle, but everything should start with great strategic ideas. Currently the owner and Creative Director of Definition Advertising Company, I have an extensive history of providing smart ideas and flawless executions for a wide variety of top-tier brands, across a diverse range of media.
Previously at Zubi Advertising, I co-founded Zubi’s award-winning Interactive division, Zubi Digital. Adding experiential and direct to the mix, we evolved into their Integrated Marketing division where I helped lead a team of creatives to multiple award-winning integrated bilingual campaigns. My achievements include two Best of Show Addy awards for interactive work in 2005 and a Gold National Addy for an integrated campaign in 2007.
I have over 15 years of experience working for various ad agencies, in-house ad departments, print, experiential and interactive shops. My diverse portfolio consists of multi-disciplinary work for top national accounts such as Ford/Lincoln/Mercury, American Airlines, Gallo Wineries, SC Johnson, M&M/Mars, Alamo Rent-A-Car and many others. I have several years of experience as a creative leader and am active in my community. I am an active member of AdFed Miami, SODA (Studio of Digital Arts) at Florida International University, and I serve on the Marketing Committee of City Year Miami.